When a book/item is sold out, we may provide a link to Amazon.com. As part of Amazon® Associates, this site may earn ad fees when you buy thru our links. More info on this, co-op product listing and our book sourcing service in Inspired By You.


The Co-operative Exchange

One Click

  • Sale
  • Regular price ₱500

The price is shown in pesos (₱) then in bitcoin (BTC) for fun. Don't worry, on checkout you can see the peso price. You can also see this easy-to-use peso, dollar or bitcoin converter.


Author: Richard L. Brandt

Edition: Reprint

ISBN: 1591845858

Number Of Pages: 240

Publisher: Portfolio

Release Date: 2012-12-31

Details: Amazon’s business model is deceptively simple: Make online shopping so easy and convenient that customers won’t think twice. It almost can be summed up by the button on every page: “Buy now with one click.”

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the founder and CEO, whose unique combination of character traits and business strategy has driven Amazon to the top of the online retail world. Richard Brandt charts Bezos’s rise from computer nerd to world-changing entrepreneur.

Through interviews with Amazon employees, competitors, and observers, Brandt has deciphered how Bezos makes decisions. The story of Amazon’s ongoing evolution is a case study in how to reinvent an entire industry, and one that businesses today ignore at their peril.

EAN: 9781591845850