The Co-operative Exchange

The Tipping Point: How Little Things Can Make a Big Difference

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Author: Malcolm Gladwell

Brand: Hyperion EA

Color: White

Features:

  • Back Bay Books

ISBN: 0316346624

Package Dimensions: 8.2 x 5.4 x 1.1 inches

Number Of Pages: 301

Publisher: Back Bay Books

Release Date: 2002-01-07

Details: The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

EAN: 9780316346627